A year ago Tourism Australia rolled out their "Where the Bloody Hell are You" advertising campaign. It was banned in England, American conservatives cried out that "bloody" might be too distrubing for young children, and it was panned by critics worldwide. Bottom line: it got noticed....and there's no such thing as bad press!

Although perhaps not appreciated by Tourism Australia, spoofs started popping up on the Internet and TV, not just by Aussies, but by New Zealand and even Bali.